Ambitious Baker logo: a round artisan sourdough loaf set in a sage-green circle Ambitious Baker
A hand holding a freshly baked artisan sourdough loaf with a deeply scored, flour-dusted golden crust, against a soft green garden backdrop
Regina, Saskatchewan · Est. 2020

Specializing in
Sourdough

Small-batch loaves, bagels & buns — naturally leavened with Agnus, our starter since 2020. Baked by hand for Regina’s farmers’ markets and a few beloved local shelves.

Find us this week → See the menu

No online store — we bake fresh for the markets. Here’s exactly where to catch us.

Sourdough BreadSourdough BagelsBrioche BunsCinnamon BunsNaturally LeavenedBaked in Regina, SK
Ambitious Baker logo: a round artisan sourdough loaf with crossed scoring marks above a hand-lettered wordmark Ambitious is delicious.
Schedule & News

Where to buy this week

Summer 2026 · July—August
Every week

Regina Farmers’ Market

Wednesdays & Saturdays, 9am—1pm, all July & August.

Victoria Park (Wed) · REAL District (Sat)

reginafarmersmarket.ca →
On the shelf

Local & Fresh

Sourdough stocked Wednesday, Thursday & Saturday.

1377 Hamilton St, Regina · first come, first served

localandfresh.ca →
Road trip

Wandering Market

Catch our sourdough over in Moose Jaw.

461 Athabasca St E, Moose Jaw

thewanderingmarket.com →

Local & Fresh — what’s new

Thank you to everyone for making 2025 such an amazing year — we showed up with fresh product at every single market, weather and all. This spring and summer are shaping up to be no different, with all of our regular farmers’ markets plus a growing list of specialty and boutique markets we’ve come to love.

Starting April 1, 2026 we have our own stand inside Local & Fresh, kept stocked for up to two days after each bake. From May 2, look for sourdough there every Wednesday, Thursday & Saturday (closed Sunday). As we learn demand it stays first come, first served — thanks for your patience.

2026 market season

spring lineup
Kith & Kin Saskatoon
Apr 25 & 26
Ladybug Trade Show Swift Current
May 2
Cathedral Village Arts Festival Regina
May 23
MRKT Regina
May 30 & 31
Bazaart Regina
June 20
Ambitious Baker owners Quinn and Rebecca standing together behind their sourdough market stall in Regina, Saskatchewan
Our Story

Meet Quinn & Rebecca, the family behind the flour

Founded in 2020 by Quinn and Rebecca, Ambitious Baker is a heartfelt journey that began when Rebecca decided to close her home daycare and pursue her passion for baking sourdough full-time. What started as a small weekend venture selling at Rowan’s Ravine quickly blossomed into a beloved local bakery, now a staple at the Regina Farmers Market.

As demand for our artisanal goods grew, we took a leap of faith — purchasing and renovating a house to accommodate our expanding business. In June, Quinn left his office job to join Rebecca full-time and fuel the growth of Ambitious Baker.

Specializing exclusively in sourdough, we offer everything from buns and bread to cinnamon buns and bagels, all crafted with the same love and attention to detail. Our most popular creation — the Cheesy Garlic sourdough loaf — has become a fan favourite. Every loaf, bun, and bagel is a testament to our commitment to quality, community, and the art of sourdough baking.

The Art of Sourdough

Three steps, done by hand, every time

Bubbling, active sourdough starter poured from a jar into a metal bowl Step one

Our Starter

Meet Agnus, our starter since 2020. Named after Rebecca’s great-grandmother, she brings life and lift to every loaf.

A baker’s hand scoring a floured sourdough loaf with a blade Step two

Hand-Scoring

Each loaf is scored by hand to release tension as it rises — without it, that energy has nowhere to go.

An extreme close-up of a baked sourdough loaf showing its blistered golden crust and open crumb Step three

The Perfect Bake

Hand-stretched and shaped, cold-fermented in the fridge, and baked with steam for our signature crust and crumb.

The Menu

Sourdough Bread

Full loaves · naturally leavened
A pale, crackly-crusted white sourdough loaf cooling on a wire rack

White

$9.50

Made with just water, flour & salt. A true classic.

A golden whole-wheat sourdough loaf with a floured, crackly crust cooling on a copper wire rack

Whole Wheat

$9.50

A 50/50 blend of whole wheat and white flour.

A cinnamon-raisin sourdough loaf studded with dark raisins, crust dusted with flour

Cinnamon Raisin

$10.00

Warm cinnamon and sweet raisins swirled through a classic loaf.

A rustic dark rye sourdough loaf, deeply scored and dusted with flour, on stainless steel

Dark Rye

$10.50

Dark rye and white flour with molasses and finely ground caraway for a flavour punch.

A seeded multigrain sourdough loaf topped with oats, flax and pumpkin seeds

Seeded

$10.50

A 50/50 whole wheat and white blend with sunflower and flax seeds for wonderful texture.

A jalapeéo cheddar sourdough loaf with melted cheese and pepper flecks across a golden crust

Jalapeno Cheddar

$11.00

Deseeded jalapeéo brings the flavour without the heat.

A cheesy garlic sourdough loaf braided with melted cheddar and dusted with herbs on a copper rack Most popular

Cheesy Garlic

$12.00

Cheddar and garlic swirled throughout, topped with Italian herbs. Our most-loved loaf.

The Menu

Sourdough Bagels

Sold by the ½ dozen
Four plain white sourdough bagels nestled in a linen-lined proofing basket

White

$13.00

The perfect blank canvas — savoury or sweet, you decide.

A pile of everything sourdough bagels crusted with sesame, poppy seeds, garlic and onion

Everything

$13.25

Topped with garlic, onion, black & white sesame and poppy seeds.

A plate of cinnamon-raisin sourdough bagels with cinnamon sticks and scattered raisins

Cinnamon Raisin

$13.50

Warm cinnamon and sweet raisins — a timeless bagel.

A stack of French-toast sourdough bagels dusted with cinnamon sugar

French Toast

$14.00

Egg, maple, cinnamon, brown sugar and vanilla, finished with cinnamon sugar.

A stack of cheddar sourdough bagels topped with crisp, golden melted cheese Most popular

Cheddar

$15.00

Classic white bagel topped with old cheddar — by far the most popular.

A stack of jalapeéo cheddar sourdough bagels with melted cheese and green pepper flecks

Jalapeno Cheddar

$15.25

Bits of jalapeéo and golden cheddar make this one irresistible.

A cheddar-crusted sourdough bagel held on tongs in front of the Ambitious Baker logo

White Cheddar Rosemary

$15.50

Fresh rosemary in the dough, topped with white cheddar.

The Menu

Specialty Sourdough

Golden, glossy baked brioche sourdough buns cooling on a wire rack

Brioche Buns

½ dozen
$12.00

Butter, eggs and whole milk give a rich, tender crumb — croissant flavour in bun form.

A tray of caramel-glazed cinnamon buns swirled and glistening

Cinnamon Buns

4-pack
$16.00

Light, fluffy brioche buns topped with a buttery caramel sauce for the ooey-gooey experience people love.

Kind words

What our customers say

Best bagels I’ve ever had.

— Deanna

I’ve always liked sourdough bread, but this is the best I’ve ever had. You can tell it’s made from scratch with fresh ingredients.

— Sean

I discovered Ambitious Baker’s sourdough products at the Regina Farmers’ Market and was blown away! I continue to be impressed, the freshest products. Highly recommend!

— Kelsey

We loved the seeded loaf we purchased at the Rowan’s Ridge Market. So fresh and delicious! We are looking forward to trying more!

— Diane

Amazing bread! Freezes so well and is always super fresh. So glad to have found a great sourdough.

— Michelle

This is the only sourdough bread I buy in Regina. I love it! It is homemade with love and there are great options available. The bagels, the loaves and other options Ambitious Baker provides are absolutely delicious and healthy!

— Alicia

Love their bread. Fresh and delicious. Highly recommend.

— Jacqui

The best sourdough in the city.

— Conrad

Ordered the cheesy garlic sourdough and cinnamon raisin — absolutely the best sourdough I have ever tasted and I’ve ordered from many places. But Ambitious Baker’s sourdough tops them all. The dough is perfect, just the right amount of cheddar cheese and garlic. Baked to literal perfection.

— Rani
Where to find us

Our regular spots & hours

Regina Farmers’ Market

REAL DistrictSat 9am—1pm
Victoria ParkWed 9am—1pm
reginafarmersmarket.ca →

Local & Fresh

1377 Hamilton St, Regina, SK
StockedWed, Thu & Sat
localandfresh.ca →

Wandering Market

461 Athabasca St E, Moose Jaw, SK
Sourdough on the shelf
thewanderingmarket.com →